Privacy Policy

Last Updated: November 19, 2024

Pearl Beauty Enterprises ("we," "us," or "our") operates pearlbeautyent.com and Caribbean Players product line. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your personal information.

By using our website, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our site.

1. What Personal Data We Collect

We may collect the following types of personal information:

Identity Data

  • First name, last name
  • Email address
  • Phone number

Technical Data

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Time zone setting and location

Usage Data

  • Pages visited on our site
  • Products viewed
  • Quiz responses
  • Time spent on pages
  • Referring website

Marketing Data

  • Email preferences
  • Communication preferences
  • Newsletter subscription status

2. How We Collect Your Data

Direct Interactions

You provide us data when you:

  • Take our curl care quiz
  • Subscribe to our newsletter
  • Request marketing materials
  • Contact us through our website
  • Make purchases through our Shopify store

Automated Technologies

As you navigate our website, we automatically collect:

  • Technical data through cookies and similar technologies
  • Usage data through analytics services (Google Analytics)
  • Device and browser information

3. How We Use Your Data

We use your personal data for the following purposes:

To Provide Our Services

  • Process and fulfill orders through Shopify
  • Provide personalized product recommendations
  • Respond to customer inquiries
  • Deliver quiz results and routine suggestions

To Improve Our Website

  • Analyze site usage and performance
  • Test new features and improvements
  • Understand customer preferences
  • Troubleshoot technical issues

For Marketing Purposes

  • Send promotional emails (with your consent)
  • Show relevant advertisements
  • Conduct market research
  • Measure campaign effectiveness

Legal Obligations

  • Comply with legal requirements
  • Enforce our terms and conditions
  • Protect against fraud and abuse
  • Defend legal claims

4. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

Service Providers

  • Shopify: E-commerce platform for order processing and fulfillment
  • Cloudflare: Website hosting and security services
  • Google Analytics: Website analytics and performance tracking
  • Email Service Providers: Newsletter delivery and email marketing
  • Payment Processors: Secure payment processing

Advertising Partners

  • Social media advertising platforms (Facebook, Instagram, TikTok)
  • Google Ads for targeted advertising
  • Analytics and attribution services

Legal Requirements

We may disclose your data to law enforcement, regulators, or other parties when required by law or to protect our legal rights.

We do not sell your personal data to third parties.

5. International Data Transfers

Pearl Beauty Enterprises is based in Trinidad & Tobago. Your data may be transferred to and processed in countries outside of your residence, including the United States and European Union.

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses approved by regulatory authorities
  • Privacy Shield certification (where applicable)
  • Data processing agreements with service providers
  • Compliance with GDPR and other privacy regulations

6. How We Protect Your Data

We implement appropriate technical and organizational security measures to protect your personal data:

Technical Measures

  • • SSL/TLS encryption
  • • Secure cloud hosting (Cloudflare)
  • • Regular security audits
  • • Firewall protection
  • • Access controls

Organizational Measures

  • • Limited staff access
  • • Confidentiality agreements
  • • Staff training on data protection
  • • Data breach response plan
  • • Regular policy reviews

While we strive to protect your data, no internet transmission is 100% secure. We cannot guarantee absolute security but will notify you of any breach as required by law.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to Access

Request a copy of the personal data we hold about you

Right to Rectification

Correct inaccurate or incomplete data

Right to Erasure

Request deletion of your personal data (subject to legal obligations)

Right to Restrict Processing

Limit how we use your data

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing for direct marketing or legitimate interests

Right to Withdraw Consent

Withdraw consent where processing is based on consent

To Exercise Your Rights:

Contact us at: privacy@pearlbeautyent.com

We will respond to your request within 30 days. You will not be charged a fee unless your request is manifestly unfounded or excessive.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can manage your cookie preferences through our cookie banner.

Types of Cookies We Use:

Strictly Necessary Cookies

Essential for website functionality. These cannot be disabled.

Examples: Session management, security, load balancing

Functional Cookies

Remember your preferences and choices.

Examples: Language preferences, quiz responses, accessibility settings

Performance Cookies

Help us understand how visitors use our site.

Examples: Google Analytics, page load times, error tracking

Targeting Cookies

Used for advertising and social media integration.

Examples: Facebook Pixel, Google Ads, retargeting pixels

Managing Cookies:

  • • Click "Privacy Settings" in our cookie banner
  • • Adjust your browser settings to block cookies
  • • Use opt-out tools provided by advertising networks
  • • Note: Disabling cookies may affect site functionality

9. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@pearlbeautyent.com and we will delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Notify you via email if the changes are significant (if you've subscribed)
  • Display a notice on our website for 30 days

Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Pearl Beauty Enterprises

Location:

Trinidad & Tobago

Response Time: We aim to respond to all privacy requests within 30 days.